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7 guides

Connecting your channels

WhatsApp, Instagram and Facebook Messenger: what to collect in Meta's console, and what to do when a message never arrives.

  • Connect your WhatsApp numberOne button, Meta's own window, a code by SMS or call — and what to expect afterwards, from the display-name review to Meta's bill.
  • Connect your Instagram accountInstagram's own login, no Facebook Page — what you need, the one setting in the Instagram app, and how the connection stays alive.
  • Connect your Facebook PageOne Facebook login, tick your Page, and Messenger is connected — what you need, what the window asks, and how to know it works.
  • Webhooks: why messages arrive, and why they sometimes don'tThe failure where every light is green and nothing is delivered — once for WhatsApp, once for a Page — and how to prove which side it is on.
  • Why a follow-up was not sentThe 24-hour messaging window, the notice it leaves in the thread, and why waiting is the correct behaviour rather than a fault.
  • WhatsApp error messages, decodedEvery message the connect screen or the inbox can show you, what Meta actually said, and what to do about it.
  • Messenger and Instagram error messages, decodedWhy a reply on Messenger or Instagram was not delivered, what Meta said, and what to do about it.
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